NOBE (North Oakland/Berkeley/Emeryville)

Bustling and innovative city living along the Bay.

Welcome to NOBE (North Oakland/Berkeley/Emeryville)

NOBE (which refers to the area that comprises North Oakland, Berkeley, and Emeryville) offers residents an abundance of conveniences, amenities, and comforts. This region has it all, from exceptional accessibility and public transportation to its trendy and stylish shopping and dining scene. Those looking to live in an innovative city and on the cutting edge of almost everything will love life in NOBE.

Even if you’re not originally from this part of California, you’ve likely heard of some of its premier destinations. Most notably, the area is home to the highly-acclaimed University of California Berkeley. NOBE is also located directly on the San Francisco Bay, featuring several parks that deliver stunning views of the water.

Those looking for a home or condo in the area can expect to spend around the median list price of $1,200,000. If you’re in search of a single-family home in a quiet neighborhood, North Oakland is definitely your best bet. For those who desire city living and want to be close to the university, Berkeley and Emeryville are excellent spots to start your search for a new place to live.

What to Love

  • Home to the prestigious University of California Berkeley
  • Fantastic public transportation and easy-to-access shopping and dining
  • Located on the San Francisco Bay

People & Lifestyle

Life in NOBE feels quite different depending on where you live. The vibe varies significantly between neighborhoods—for example, some spots of Berkeley feel peaceful and suburban, while others, especially near UC Berkeley, are bustling and lively. This makes it relatively easy to find a neighborhood where you feel genuine at home.

Dining, Entertainment & Shopping 

One thing is for sure: there is no shortage of outstanding shopping and dining throughout NOBE.

While there are highly-rated stores in nearly every area, Emeryville has a particularly vibrant shopping scene. Just off of 580, you can shop at favorite stores such as west elm, H&M, Marshalls, Trader Joe’s, Banana Republic Factory Store, SEPHORA, LUSH, Apple, and EQ3 Emeryville. Around Berkeley, you can enjoy the convenience of living near Target, Whole Foods Market, and a plethora of locally-owned shops.

Those who are new to NOBE will be thoroughly impressed by the number of exceptional restaurants in the immediate area. Locals can’t get enough of the menus at restaurants such as Gaumenkitzel, Millennium, Crepevine, Wood Tavern, La Note, Riva Cucina, Doyle Street Cafe, Magnolia Street Wine Lounge & Kitchen, Townhouse, and Rick & Ann’s Restaurant.

Things to Do

Another massive perk of living in NOBE is the never-ending list of things that you can do and see in your free time. From museums to bayside parks, there is something for everyone.

In Downtown Berkeley, don’t miss the immersive art exhibits at the Berkeley Art Museum and Pacific Film Archive (commonly referred to as BAMPFA). Art lovers will also want to explore 4th Street Fine Art and the Kala Art Gallery & Community Classroom.

If the outdoors is calling your name, there are plenty of wonderful spots to check out in NOBE. While planning your next day out, spend some time at César E. Chávez Park, Adventure Playground, Berkeley Rose Garden, McLaughlin Eastshore State Seashore, and Codornices Park.


NOBE is home to several excellent schools. Top educational opportunities include:

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